The benefits of using influencer marketing to spend money Three out of four French consumers who have seen influencer marketing have already bought something after seeing a campaign. Influence campaigns can help a brand reach a range of business goals, such as boosting sales, growing its audience, and raising brand awareness. Here are a few more ways that influencer marketing may help brands. Following best practices for social media helps strengthen connections as influencers build trust by being honest and friendly.
This brand influencer audience connection has become a big part of how people use media in the last few years. Of course, to create good ties with an influencer, your personality should be similar to theirs (values, field, audience, etc.). But for your company to have the biggest influence, it should also give its audience something of value. 2. Reach more people The next clear benefit of influencer marketing is that it could make it easier for more people to access your content. TikTok is one of the social media sites that has grown a lot as the number of users on all of them keeps going up.
Start by defining your goals
By 2025, the app is estimated to have more than 955 billion users. Even though there is a lot of promise, algorithm changes, ad fatigue, and privacy concerns have made some types of advertising less effective at bringing in new customers. Influencer marketing lets creators engage with audiences through creators who already have a following. Influencers can help you reach a lot of people (big audiences) or just a few extremely specific people (niche audiences), depending on what you want to do. Of course, the wider reach also leads to more social interaction.
Get more involved with other people Being more social makes people more aware of your brand because social media shows communications that people in your network would find interesting. Also, when people think your brand has a nice way of talking to people in their language, you tend to get more brand ambassadors through this type of influencer marketing. If you want to talk to other people, be careful who you work with and how you do it. A survey says that engagement rates vary by platform and by the number of followers an influencer has.
Know your target audience well
Micro-influencers usually get more engagement than mega-influencers do. 4. Increase the value of earned media The last big benefit of influencer marketing is that it might make earned media value (EMV) go up. The abbreviation EMV stands for the return on investment (ROI) that comes from other people responding to promotions. If your EMV is greater, you're more likely to have stronger connections and get more mentions on social media. This means you can make more sales. Adding an influencer to your marketing initiatives gives you more chances to increase your EMV.
Influencer marketing on Instagram is when Find more about some successful companies that use influencers to get new customers and meet their business goals. Use some of these strategies when you promote influencers on Instagram. Well On a bottle of pink water Wellness The Healthish brand of health products actively employs influencers to sell their goods. To introduce a renowned water bottle, Emily Chong and Nathan Chan, who co-founded the company, employed Instagram influencers to promote their brand. Nathan says that the good news is that the product isn't particularly pricey.
Choose the right social media platform(s)
I'm glad that the products are available to all the different types of customers. Healthish's influencer marketing strategy is when they offer complimentary products to fitness bloggers, fashion industry influencers, and other persons who are connected to the brand's target market. After that, these creators share pictures and videos of the product online if they like it. Nathan says they don't even ask people to post unless someone asks them to. We just say, "We will be happy when you tell your friends, fans, or community about our products when you really like them."
Listen (in English): The creators' Shopify Masters podcast is a great way to learn more about the influencer marketing strategy that helped Healthish become a multimillion-dollar company. Nominal Nominal is a jewelry firm that makes invaluable accessories by combining fashion and culture. Nominal, a company started by Lena Sarsour and Akram Abdallah, two business and life partners, converted their idea into a seven-figure firm almost overnight thanks to influencer marketing. Akram says that marketing through influencers has been incredibly crucial to the business.
Conclusion
You may probably guess that we didn't have the money at first. We didn't have the money to hire someone. So, what were Akram and Lena supposed to do? They handed the influencers jewelry for free. As long as the influencers liked the products and thought they were worth sharing, they would also write about the brand on social media. Nominal even asked the influencers whether they could share their posts on the brand's news feed. A lot of people follow and watch our [brand] content, even if we don't pay them.
We are giving this legitimacy by having a famous person wear our goods. Listen (in English): Listen to the Shopify Masters podcast to hear more about how Nominal markets its products. There are five main sorts of social media influencers: nano, micro, mid-tier, macro, and mega. However, various people may have slightly different notions about what each type is. Choosing the right level of influencer to work on a project is an important part of building an influencer marketing plan. Nano-influencers are regular people who are just starting to build their own brand.
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